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珥덈벑援먭낵�꽌 �뼱�쐶 �씪�젰 365 |
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| 저자 | �뿬�꽦�삤 (吏�����씠) |
| 출판사 | �씪�긽�씠�긽 |
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�삊 遺��윭吏�寃� �궡 �깮媛곸쓣 �쟾�븯�뒗 �벐湲� |
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| 저자 | �엫�젙誘� (吏�����씠), �엳姨뚮�� (洹몃┝) |
| 출판사 | �꽌�궗�썝二쇰땲�뼱 |
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�븣�젅瑜닿린 �넄猷⑥뀡 |
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| 저자 | �젅�삤 媛ㅻ윴�뱶 �쇅(�뿭:�젣�슚�쁺) |
| 출판사 | 以묒븰�깮�솢�궗 |
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[RH] �넻�떊 �닔�떒�뿉 �뵲瑜� 媛쒖씤�젙蹂� |
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| ��뚯���꼸 �삤釉� 留덉���똿(the Journal of Marketing)��띿뿉 諛쒗몴�맂 �렂�떎踰좎씠�땲�븘 ����븰(University of Pennsylvania)�쓽 �깉濡쒖슫 議곗궗�뿉 �뵲瑜대㈃, 媛쒖씤�씠 �냼�넻�븯�뒗 �뜲 �궗�슜�븯�뒗 �룄援ш�� �옄�떊�뿉 ����븳 �궡諛��븳 �샊��� 媛쒖씤�쟻�씤 �젙蹂대�� 怨듦컻�븯�뒗 �닔以�怨� 踰붿쐞�뿉 �쁺�뼢�쓣 以� �닔 �엳�뒗 寃껋쑝濡� �굹����궗�떎. |
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[RH] �슫紐낆쓣 媛�瑜대뒗 ��섏껀 踰덉㎏ �궗 |
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| �뿰援ъ옄�뱾��� 泥� 踰덉㎏ 由щ럭媛� 理쒕�� 3�뀈 �룞�븞 �젣�뭹�쓽 �쟾泥� 由щ럭�뿉 �쁺�뼢�쓣 誘몄튂怨� �씠�썑 由щ럭�쓽 �뼇怨� �젣�뭹�뿉 ����븳 �뼱議�, �돇�븰�뒪 �벑 紐⑤뱺 寃껋뿉 �쁺�뼢�쓣 誘몄튌 �닔 �엳�쓬�쓣 諛쒓껄�뻽�떎. |
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[798]권 
