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Subliminal Marketing |
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As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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Market Busters |
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| RITA GUNTHER McGRATH & IAN C. MacMILLAN |
ǻ | Harvard Business School Press |
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Voice Recognition Is |
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Voice recognition software has been around for a long time but, according to Computing1 magazine, the number of potential users far outnumbers the actual users. |
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Oil Speculators Fina |
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In March 2005, Goldman Sachs warned that the oil market was in the early stages of a “super spike,” and predicted that oil prices could soon rise to $105 a barrel.1 At the time, the price of a barrel of oil stood at $57. |
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뛰어난 직원은 분명 따로 있다 |
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| 김경준 |
ǻ | 원앤원북스 |
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