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Co-Creation |
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| Open innovation is not limited to using ideas from competitors and other industries. It can go as far as involving the customer in the creation of the product. In fact, some of the world��셲 top thinkers in the fields of strategy and innovation believe this trend could represent the next big wave in business. |
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Material World: The |
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| 저자 | Ed Conway |
| 출판사 | Knopf |
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[RH] 濡쒕큸�씠 �젙留� �슦由� �씪�옄由щ�� |
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| �궗�엺�뱾��� 濡쒕큸�씠 �씤媛� �끂�룞�옄�뱾�쓽 �씪�옄由щ�� 鍮쇱븮怨� �끂�룞 �떆�옣�쓣 �겕寃� �샎����뿉 鍮좊쑉由ш퀬 �엳�떎怨� �돺寃� 媛��젙�븳�떎.�씠 媛��젙��� �삾���媛�? |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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Businesses Get a "Se |
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| Like animals, companies have always monitored changes in their environments. Historically, companies have moved slowly in response to changes. For example, if a retailer��셲 sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later. By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year. |
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[152]권 
