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�띁�럺�듃 ����씠諛� |
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| 저자 | �뒪�뒠�뼱�듃 �븿踰꾪듃(�뿭: �쑀吏��썕/媛�: 理쒖꽦�씫) |
| 출판사 | �븘�뀥�룷 |
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The On-Line Generati |
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| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
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留덉씠�겕濡� 洹몃━�뱶瑜� ���鍮꾪븯�옄 |
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| 留덉씠�겕濡� 洹몃━�뱶�뒗 �뿰猷� �쟾吏�, �깭�뼇愿� �쟾吏�, �뭾�젰 �꽣鍮� �벑�쓽 議고빀�쓣 �넻�빐 鍮꾩쫰�땲�뒪, 而ㅻ�ㅻ땲�떚 �샊��� 媛��젙�뿉�꽌 �옄泥� �뿉�꼫吏�瑜� �깮�궛�븷 �닔 �엳寃� 留뚮뱾�뿀�떎. �씠�젃寃� �릺硫� 以묒븰 �쟾�젰�씠 �걡湲곕뜑�씪�룄 留덉씠�겕濡� 洹몃━�뱶�뿉 洹� 嫄대Ъ�씠 �뿰寃곕릺�뼱 �엳�쑝硫� �쟾�썝�씠 怨꾩냽 �쑀吏��맆 �닔 �엳�떎. �씠�윭�븳 �옄泥� �쟾�젰 �깮�궛�쓽 怨듦툒怨� �닔�슂, 洹� 誘몃옒�뒗 �뼱�뼡 諛⑺뼢�쑝濡� �뼢�븷 寃껋씤媛�? |
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Business Dress Becom |
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| During the Clinton administration, the White House was a business-casual environment, where people wore rolled-up shirtsleeves and jeans to pizza-fueled all-nighter work sessions. When George Bush entered the Oval Office, he made it clear that anybody who was summoned there had better be wearing a suit. |
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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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