|
 |
Bargaining with the |
|
| 저자 | Robert Mnookin |
| 출판사 | Simon & Schuster |
|
 |
Subliminal Marketing |
|
| As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
|
|
 |
The Patent Epidemic |
|
| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its “name your own price” auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
|
|
 |
Boomers Continue to |
|
| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
|
|
 |
The United States Ha |
|
| To understand how momentous this trend is, we need to take a step back to get a better perspective. The primary mission of Trends is to prepare our subscribers to anticipate the threats and opportunities they’ll face in the future. Most of these threats and opportunities occur at the intersection of three broad forces: demographics, technology, and values. |
|
|
[125]권 
