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Authenticity |
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| 저자 | James H. Gilmore �쇅 |
| 출판사 | Harvard Business School Press |
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Boomers Continue to |
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| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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From the Ground Up |
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| 저자 | Howard Schultz |
| 출판사 | Random House |
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�꽭怨� 理쒕���쓽 遺꾩웳吏��뿭�쓣 �삁怨좏븯�뒗 遺곴레 |
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| 1967�뀈遺��꽣 2016�뀈源뚯�� �꽭怨� 理쒕���쓽 遺꾩웳 吏��뿭��� 諛붾줈 以묐룞�씠�뿀�떎. 臾쇰줎 吏�湲덈룄 洹몃젃�떎. 洹몃윭�굹 �뼢�썑 �닔�뀈媛� 媛뺣��援��뱾�쓽 寃쎌웳�씠 �씠�젣 遺곴레�쑝濡� �씠�룞�븷 寃� 媛숇떎. �씠�윭�븳 �씠�룞�씠 �씪�뼱�굹�뒗 �씠�쑀�뒗 臾댁뾿�씪源�? 遺곴레�뿉�꽌�뒗 �뼱�뼡 �씪�씠 �씪�뼱�굹怨� �엳�굹? 媛뺣��援��뱾��� �씠 遺꾩웳�뿉 �뼱�뼡 ���鍮꾨�� �븯怨� �엳�굹? |
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紐⑤컮�씪 �븷�뵆由ъ���씠�뀡 �쁺紐� �냽�쑝濡� |
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| �궗�엺�뱾�씠 �븘�씠�뙚(iPod), �븘�씠�룿(iPhone), 釉붾옓踰좊━(Blackberry), �삉�뒗 �닔�떗 �뿬 媛쒖쓽 �떎瑜� �깉濡쒖슫 紐⑤컮�씪 �뵆�옯�뤌�뿉 愿��빐 �뼱�뼡 �씠�빞湲곕�� �븯怨� �엳�떎. �씠��� 愿��젴�맂 �깉濡쒖슫 �뾽怨꾨뒗 媛묒옄湲� 1990�뀈��� �썑諛� �씠�옒濡� 蹂댁�� 紐삵뻽�뜕 �씎遺꾧낵 �쁺�떊�쓣 �빞湲고븯怨� �엳�떎. �씠�윭�븳 �쁽�긽�씠 �슦由ъ뿉寃� �쑜�븯�뒗 諛붾뒗 臾댁뾿�씠硫�, 吏�湲� �씠�윴 �씪�씠 �씪�뼱�굹�뒗 �씠�쑀�뒗 臾댁뾿�씪源�?
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[178]권 
