|
|
¹Ì±¹ÀÇ ÀΰøÁö´É ±â¹Ý ¡®Àç»ê¾÷È¡¯ |
|
ºÏ¹Ì Áö¿ª¿¡ Àç»ê¾÷ÈÀÇ ½Ã°£ÀÌ ¿À°í ÀÖ´Ù. ±×·¯³ª ÀÌ°ÍÀº 1970³â´ë Á¦Á¶¾÷ÀÇ µµ·¡¿Í´Â ¸¹ÀÌ ´Ù¸£´Ù. ÀΰøÁö´É ¶§¹®ÀÌ´Ù. ¹Ì±¹ ³» ¸®¼î¾î¸µ°ú ÀΰøÁö´ÉÀÇ Äݶ󺸴 ¿Ö µ¿½Ã¿¡ ÁøÇàµÇ°í ÀÖÀ»±î? ÀÌ°ÍÀÌ ÅõÀÚ¿Í °æ¿µ, Á¤Ã¥, ¼Òºñ Ãø¸é¿¡ ´øÁö´Â ÇÔÀÇ´Â ¹«¾ùÀϱî? ÀÌ ¸ðµç °ÍÀÌ ¾î¶² ÇýÅÃÀ» °¡Á®¿Ã±î? |
|
|
|
´ë±â¾÷Àº Çö±ÝÀ» ¾îµð¿¡ ¾²´Â°¡? |
|
°³ÀÎ, Áß¼Ò±â¾÷, ½ÉÁö¾î Á¤ºÎ ±â°üÁ¶Â÷ ´ë±Ô¸ðÀÇ ºÒȲ(Great Recession)À» °ÞÀ¸¸ç Çö±Ý Àڻ꺸À¯¿¡ ¾î·Á¿òÀ» °Þ°í ÀÖ´Ù. ÇÏÁö¸¸ ´ë±â¾÷Àº Çö±Ý ´õ¹Ì À§¿¡ ¾É¾Æ ÀÚ±ÝÀ» È°¿ëÇÒ ±âȸ¸¦ ±â´Ù¸®°í ÀÖ´Ù. ÀÌ Çö»óÀÌ ¾ÕÀ¸·Î °æÁ¦¿¡ ¹ÌÄ¥ ¿µÇâÀº ¹«¾ùÀϱî?
|
|
|
|
¸ð¹ÙÀÏ ¿ÀÇǽº ¾ÖÇø®ÄÉÀ̼ǿ¡ ´ëÇÑ ¸¶ |
|
¼ÒÇÁÆ®¿þ¾î °Å´ë ±â¾÷ÀÎ ¸¶ÀÌÅ©·Î¼ÒÇÁÆ®°¡ ½Å»óÇ° Ãâ½Ã¸¦ À§ÇØ ½ÅÁßÇÑ ¹æ¾ÈÀ» °èȹÇÏ°í ÀÖ´Ù. ¸¶ÀÌÅ©·Î¼ÒÇÁÆ®´Â Ŭ¶ó¿ìµå ±â¹Ý »ý»ê¼º ¾ÖÇø®ÄÉÀ̼ÇÀÎ ¿ÀÇǽº À¥ ¾Û½º(Office Web Apps) ¹× °ü·Ã Á¦Ç°ÀÇ Ãâ½Ã¸¦ ¾ÕµÎ°í °ø°ÝÀû Àü·«À» ÁغñÇÏ°í ÀÖÁö¸¸, µ¿½Ã¿¡ À̵é Á¦Ç°ÀÇ ¸ð¹ÙÀÏ ¹öÀü Ãâ½Ã¿¡ °üÇؼ´Â ´õ ½ÅÁßÇÏ°Ô ´ëóÇÏ°í ÀÖ´Ù. |
|
|
|
¼ºÀåÅëÀ» ¾Î°í ÀÖ´Â ¼Ò¼È ¹Ìµð¾î |
|
¼ö¹é¸¸ ¸íÀÇ ¹Ì±¹ÀεéÀÌ ÆäÀ̽ººÏ(Facebook), ¸¶À̽ºÆäÀ̽º(MySpace), Æ®À§ÅÍ(Twitter)¿Í °°Àº ¼Ò¼È ¹Ìµð¾î »çÀÌÆ®¿¡ Á¢¼ÓÇØ ´Ù¸¥ »ç¶÷µé°ú ÇÔ²² ¸î ½Ã°£, ½ÉÁö¾î´Â ¸î ºÐ °£°ÝÀ¸·Î ÀڽŵéÀÌ ÇÏ´Â ÀÏ¿¡ °üÇÑ Á¤º¸¸¦ ÁÖ°í¹Þ´Â´Ù. ÇÏÁö¸¸ ÀÌ »çÀÌÆ®µéÀº ÀڽŵéÀÇ »óÅ º¯È¸¦ »ç¶÷µé¿¡°Ô ¾÷µ¥ÀÌÆ®ÇÏ´Â ÀÏ¿¡ À־ ±×´ÙÁö Á¤È®ÇÏÁö ¾Ê¾Ò´Ù. ¼ö¸¹Àº ¿¬±¸ º¸°í¼µéÀÌ Ç²Ç²ÇÔÀÌ ³ÑÄ¡´Â Ä¡¾î¸®´õ ¿©°í»ý ÇÁ·ÎÇÊ ÆäÀÌÁö°¡ »ç½ÇÀº Áß³âÀÇ ´ë¸Ó¸® ¾ÆÀú¾¾¿´´Ù´Â »ç½ÇÀ» ¾ð±ÞÇÏ¸é¼ ¿À´Ã³¯ ¼Ò¼È ¹Ìµð¾î »çÀÌÆ®´Â º¸ÀÌ´Â °Í°ú ´Þ¸® ±×´ÙÁö Àαâ Àְųª ¸Å·ÂÀûÀÌÁö ¾Ê´Ù´Â Á¡À» Æø·ÎÇϱ⠽ÃÀÛÇÏ°í ÀÖ´Ù. ÀÏ·Ê·Î, 2010³â 3¿ù, µ¥Àϸ®ÆÄÀ̳½½º´åÄÄ(DailyFinance.com)ÀÇ ±â»ç´Â ¸¶À̽ºÆäÀ̽ºÀÇ ³»ºÎ Æ®·¡Å· ½Ã½ºÅÛÀÌ ¼Ò¼È ³×Æ®¿öÅ· »çÀÌÆ®¿¡¼ ½ÇÁ¦·Î È°µ¿ÇÏ°í ÀÖ´Â ÀÌ¿ëÀÚ ¼ýÀÚ°¡ ¸¶À̽ºÆäÀ̽º°¡ ÁÖÀåÇÏ´Â 1¾ï ¸í°ú´Â Å« Â÷ÀÌ°¡ ÀÖÀ½À» º¸¿©ÁØ´Ù°í º¸µµÇß´Ù.
|
|
|
|
The Lean, Mean World |
|
Wal-Mart¡¯s business model is deceptively simple: It sells a wide variety of products at the lowest price in any market it enters. It can sell at the lowest price because it relentlessly drives down its costs via scale-related economies. |
|
|