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[311]권  |
The Mesh |  |
| 저자 | Lisa Gansky | ||
| 출판사 | Portfolio Hardcover | ||
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The Sticking Point S | |
| 저자 | Jay Abraham | ||
| 출판사 | Vanguard Press | ||
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I Spy | |
| Today, the basis of competitive advantage has changed. The dominant company in any industry is not necessarily the one with the greatest capital, the most efficient factories, or the best access to raw materials. Instead, winning companies are those with the richest knowledge ?knowledge about their customers, potential customers, suppliers, technologies, and competitors. | ||
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Co-Creation | |
| Open innovation is not limited to using ideas from competitors and other industries. It can go as far as involving the customer in the creation of the product. In fact, some of the world��셲 top thinkers in the fields of strategy and innovation believe this trend could represent the next big wave in business. | ||
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