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	The Biogenerics Mark
	Everyone is familiar with generic drugs that were once proprietary. As soon as the patent runs out, companies rush in with their version of a popular drug.


	A New Internet Boom
	Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google.


	Here Come the Singul
	A central theme underlying all of the analysis we do here at Trends is the realization that the rate of change is constantly increasing ?and it뭩 been doing so in a measurable way for at least the past 500 years.


	Companies Rethink Ho
	As the labor market tightens and skilled workers become scarce, companies are casting a wider net for employees. For the first time, they find themselves managing four generations of Americans in the workplace. The differences between these generations go beyond their age. Researchers have found that they also approach their jobs and supervisors differently, depending on their generation.


	What"s Old Is N
	There"s no question that American consumers thirst for new products ?as the booming sales of camera phones and plasma TVs attest. But marketers are also noticing a growing demand for products from the past. This trend is affecting everything from cars to candy.