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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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The Age of Extractio |
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| | Tim Wu |
| ǻ | Knopf |
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The Informal Economy |
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| When you pay for a steak at a restaurant, you’re supporting the formal economy. Part of the price of your meal pays for taxes, which in turn pay for schools, roads, police and fire protection, and so on. |
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문제해결력 트레이닝 |
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| | 나라이 안(역자: 김영철) |
| ǻ | 일빛 |
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Market Busters |
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| | RITA GUNTHER McGRATH & IAN C. MacMILLAN |
| ǻ | Harvard Business School Press |
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