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[MBA] �뜑 �슚怨쇱쟻�씤 �씪����씪 誘명똿�쓣 |
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| 2023�뀈 珥�, MIT �뒳濡쒖븞 留ㅻ땲吏�癒쇳듃 由щ럭(MIT Sloan Management Review)�뿉 ��섑썑臾닳�숈쓽 怨듬룞 �꽕由쎌옄 �젣�떆移� �쐞利덈뜡(Jessica Wisdom)��� 愿�由ъ옄媛� 吏곸썝 諛� ����썝怨� �씪����씪 誘명똿�쓣 二쇱옱�븯�뿬 洹몃뱾�씠 吏�移섏�� �븡怨� �솢�젰�쓣 �뒓�굜 �닔 �엳�룄濡� �븯�뒗, 怨쇳븰�쟻�쑝濡� �뮮諛쏆묠�맂 5媛�吏� �떒怨꾨�� 諛앺삍�떎. |
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Reaching Next-Genera |
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| Contrary to what some alarmists were predicting when the Internet hit critical mass, the popularity of Web surfing in the workplace has not caused American business productivity to crumble. For many employers, a reasonable amount of personal Internet usage during the workday is accepted. |
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�쑀�읇 蹂듭��援�媛��쓽 �떎媛��삤�뒗 醫낅쭚 The |
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| �씪蹂멸낵 留덉갔媛�吏�濡� "�씤援� �븳�뙆"�뿉 吏곷㈃�븯怨� �엳�뒗 �쑀�읇�씠 留� 洹몃��濡� 二쎌뼱媛�怨� �엳�떎. �쑀�읇 蹂듭��援�媛��뿉 �옞�옱�빐 �엳�뒗 �꽭��� 媛꾩쓽 遺��쓽 �씠�룞�씠 �쟾濡� �뾾�뒗 �씤援ы넻怨꾪븰�쟻 蹂��솕瑜� 寃щ뵜 �닔 �뾾�쓣 �젙�룄�씠湲� �븣臾몄씠�떎. �쑀�읇�뿉�꽌 蹂댁씠�뒗 �쟾議� �쁽�긽��� 臾댁뾿�씠怨� �슦由щ뒗 �씠 �쁽�긽�쓣 �뼱�뼸寃� �씠�빐�빐�빞 �븷源�? |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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How Innovation Works |
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| 저자 | Matt Ridley |
| 출판사 | Harper |
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[18]권 
