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Businesses Get a "Se
Like animals, companies have always monitored changes in their environments.  Historically, companies have moved slowly in response to changes.  For example, if a retailer’s sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later.  By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year.
This Is Marketing
| Seth Godin
ǻ | Portfolio
The End of Bias - A
| Jessica Nordell
ǻ | Metropolitan Books
Statistics for the R
| Albert Rutherford
ǻ | ABR Publications
위기 이후의 경제철학
| 홍기빈 (지은이)
ǻ | EBS BOOKS