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The Only Game in Tow |
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ÀúÀÚ | Mohamed A. El-Erian |
ÃâÆÇ»ç | Random House Trade |
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Áö±¸ ¾îµðÂë, óÀ½ ¸¸³ ½ÄŹ |
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ÀúÀÚ | Àå졘ÆÎ(¿ª:±èÁöÀº) |
ÃâÆÇ»ç | »ý°¢Á¤°ÅÀå |
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4Â÷ »ê¾÷Çõ¸í, ½ÂÀÚ¿Í ÆÐÀÚ°¡ ¹Ù²ï´Ù |
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¡®¼¼°è°æÁ¦Æ÷·³¡¯¿¡¼´Â ÀÌÁ¦ Á¦4Â÷ »ê¾÷Çõ¸íÀ» ¾ð±ÞÇÏ°í ÀÖ´Ù. ¸ÆŲÁö³ª º¸½ºÅÏ ÄÁ¼³Æà ±×·ì, ÇÁ¶óÀ̽º¿öÅÍÇϿ콺ÄíÆÛ½ºPwC µîÀÇ ÄÁ¼³Æà ȸ»çµéÀº Á¦Á¶¾÷ ºÐ¾ß¿¡ ¡®»ê¾÷ 4.0¡¯À̶ó´Â À̸§À» ºÙ¿´´Ù. ¸íĪÀÌ ¾î¶»µç °£¿¡, Àηù°¡ ¿ª»ç»ó °¡Àå Áß¿äÇÑ °æÁ¦Àû Áøº¸ÀÇ ¼ø°£¿¡ ³õ¿© ÀÖ´Ù´Â Á¡Àº È®½ÇÇÏ´Ù. ±×·¸´Ù¸é ¿ì¸®´Â ÇöÀç ¾îµð¿¡ ÀÖÀ¸¸ç, ¶Ç Á¦4Â÷ »ê¾÷Çõ¸íÀÌ ¾ß±âÇÒ »õ·Î¿î ¼¼»óÀº ¾î¶² ¸ð½ÀÀϱî? |
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ºÎµ¿»ê Çʼö Áö½Ä |
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ÀúÀÚ | Àå¹Ú¿ø |
ÃâÆÇ»ç | Çà°£ |
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The Patent Epidemic |
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Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ¡°name your own price¡± auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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