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Convergence Scramble |
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| Despite all the hype of “media convergence” since the late 1990s, until recently the reality has fallen short. Convergence was supposed to bring all of the digital technologies together. Because of this vision, billions of dollars were lost on bad business decisions. |
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Real vs. Cyber Becom |
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| Amazon has revolutionized the way people buy books, Google has transformed the way people search for information, and eBay has changed the way people buy and sell items that used to be sold at yard sales. |
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Massively Multi-Play |
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| In 2001, an unknown 38-year-old academic named Edward Castronova was teaching at Cal State University in Fullerton, California, and feeling like a failure. His career had never gone anywhere, and he felt like he was at a dead end. He was so lonely at night he just sat around and played video games. |
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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn’t give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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The Battle for Wirel |
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| A broadband connection has become more and more essential to every aspect of our lives, whether at work, or at home, or on the road. People are becoming so dependent on it that the next obvious step is to have a wireless connection everywhere. And that’s what we’ve been promised for some time now. |
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