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[RH] 移댄럹�씤�씠 �냼鍮꾩옄 吏�異쒖뿉 誘몄튂 |
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| ��섏���꼸 �삤釉� 留덉���똿(Journal of Marketing)��� ����꼸�뿉 諛쒗몴�맂 �씠 �뿰援ъ뿉�꽌 �뿰援ы����� 留ㅼ옣�쓣 �룎�븘�떎�땲湲� �쟾�뿉 臾대즺濡� �젣怨듬맂 移댄럹�씤 而ㅽ뵾 �븳 �옍�쓣 留덉떊 �눥�븨媛앹씠 �뵒移댄럹�씤�씠�굹 臾쇱쓣 留덉떊 �눥�븨媛앸낫�떎 �빟 50% �뜑 留롮�� �룉�쓣 �벐怨� 嫄곗쓽 30% �뜑 留롮�� �뭹紐⑹쓣 援щℓ�븳�떎�뒗 �궗�떎�쓣 諛쒓껄�뻽�떎. |
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肄붿묶�젰 |
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| 저자 | �뒪利덊궎 �슂�떆�쑀�궎(�뿭: 理쒖옱�샇) |
| 출판사 | �삱由� |
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湲��젋 援대뱶 |
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| 저자 | �뵾�꽣 F. �삤�뒪�솃�뱶(�뿭�옄 : �븳寃쎌떖) |
| 출판사 | �쓣�쑀臾명솕�궗 |
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吏덈퀝 沅곴툑利� 臾댁뾿�씠�뱺 臾쇱뼱蹂댁꽭�슂 |
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| 저자 | �젙吏�泥� |
| 출판사 | 以묒븰�깮�솢�궗 |
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[GT] �뒪留덊듃�룿�쑝濡� �뇤議몄쨷�쓣 �궗�쟾�뿉 |
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| �렂�떎踰좎씠�땲�븘二쇰┰����븰援�(Penn State)��� �쑕�뒪�꽩 媛먮━ 蹂묒썝(Houston Methodist Hospital)�쓽 �뿰援ъ썝�뱾�씠 �쉷湲곗쟻�씤 �깉濡쒖슫 �룄援щ�� 留뚮뱾�뿀�떎. �뒪留덊듃 �룿怨� �긽�샇 �옉�슜�쓣 �넻�빐 媛먯���릺�뒗 �솚�옄�쓽 �뼵�뼱 �뒫�젰 �씠�긽怨� �븞硫� 洹쇱쑁�쓽 ���吏곸엫留뚯쑝濡� �닔 遺� �씠�궡�뿉 �쓳湲됱떎 �쓽�궗�쓽 �젙�솗�룄濡� �뇤議몄쨷�쓣 吏꾨떒�븷 �닔 �엳�뒗 �룄援ш�� 洹멸쾬�씠�떎. |
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[46]권 
