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Leading Transformati |
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ÀúÀÚ | Nathan Furr ¿Ü |
ÃâÆÇ»ç | Harvard Business Review Press |
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¡®È¯°æ°ú ÀÚ¿ø °æÁ¦ÇÐ(Environmental and Resource Economics)¡¯ Àú³Î¿¡ ¹ßÇ¥µÈ »õ·Î¿î ¿¬±¸¿¡ µû¸£¸é, ÀÛ¾÷ ÇöÀåÀÇ ¿Âµµ¿Í ½Àµµ°¡ °ü¸®µÇ¾îµµ, ¶ß°Å¿î ³¯¾¾´Â ³ëµ¿ÀÚÀÇ »ý»ê¼ºÀ» °¨¼Ò½ÃŲ´Ù´Â °á·ÐÀ» ³»·È´Ù. |
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Marketing to the "Tw |
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If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they’re tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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ÀúÀÚ | ³ª´ö·Ä |
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