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The Market |
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| 저자 | 諛뺥빆以� • 誘쇰낫�뿰 怨듭�� |
| 출판사 | 留ㅼ씪寃쎌젣�떊臾몄궗 |
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�떖�윭瑜� 踰꾨젮�씪 |
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| 저자 | �젣�엫�뒪 �꽣�겕쨌 議� 猷⑤퉬�끂(�뿭�옄: �븞醫낇씗) |
| 출판사 | 吏��떇�끂留덈뱶 |
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醫뗭��吏� �굹�걶吏� �늻媛� �븘�뒗媛� |
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| 저자 | 瑜섏떆�솕 |
| 출판사 | �뜑�댉 |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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�븣痢좏븯�씠癒�, 移섎ℓ 洹밸났�쓣 �쐞�븳 �끂�젰 |
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| 誘멸뎅�뿉�꽌留� �빟 550留� 紐낆쓽 �궗�엺�뱾�씠 �븣痢좏븯�씠癒몄�� 湲고�� �떎瑜� �삎�깭�쓽 移섎ℓ濡� 怨좏넻 諛쏄퀬 �엳�떎. �븣痢좏븯�씠癒몃�� �룷�븿�븳 移섎ℓ�뒗 誘멸뎅 �궡 6踰덉㎏濡� �겙 �궗留� �슂�씤�씠�옄, 移섎즺媛� 遺덇���뒫�븯怨� �삁諛⑸룄 吏꾪뻾 �몦�솕�룄 �뼱�젮�슫 10媛�吏� 吏덈퀝 以� �븯�굹�떎. 65�꽭 �씠�긽 誘멸뎅�씤�뱾�쓽 10%�뒗 �븣痢좏븯�씠癒몃퀝�쓣 �븪怨� �엳怨�, 85�꽭 �씠�긽�쓽 3遺꾩쓽 1�씠 �씠 蹂묒쑝濡� 怨좏넻諛쏄퀬 �엳�떎. �씠 蹂묒뿉 ����븳 �슚怨쇱쟻�씤 移섎즺踰뺤�� �솢 �쁽�옱源뚯�� �뾾�뒗 寃껋씪源�? �븵�쑝濡� 5�뀈, 10�뀈 �썑�뿉�뒗 �뼱�뼥源�? |
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[172]권 
