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[131]

The Metaverse
| Matthew Ball
ǻ | Liveright
Authenticity
| James H. Gilmore 외
ǻ | Harvard Business School Press
Get It Done
| Ayelet Fishbach
ǻ | Little, Brown Spark
Broken Money: Why Ou
| Lyn Alden
ǻ | Timestamp Press
브랜딩 맹신에서 벗어나기
"브랜딩"은 21세기 가장 중요한 마케팅 역량으로 추앙되어왔다. 하지만 그 약속이 기대에 부응했는가? 브랜딩에 대한 망상으로 인한 부작용은 무엇인가? 과도한 브랜딩 맹신의 폐해와 앞으로 나아가야 할 방법에 대해 모색해보자.