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[RH] 移댄럹�씤�씠 �냼鍮꾩옄 吏�異쒖뿉 誘몄튂 |
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| ��섏���꼸 �삤釉� 留덉���똿(Journal of Marketing)��� ����꼸�뿉 諛쒗몴�맂 �씠 �뿰援ъ뿉�꽌 �뿰援ы����� 留ㅼ옣�쓣 �룎�븘�떎�땲湲� �쟾�뿉 臾대즺濡� �젣怨듬맂 移댄럹�씤 而ㅽ뵾 �븳 �옍�쓣 留덉떊 �눥�븨媛앹씠 �뵒移댄럹�씤�씠�굹 臾쇱쓣 留덉떊 �눥�븨媛앸낫�떎 �빟 50% �뜑 留롮�� �룉�쓣 �벐怨� 嫄곗쓽 30% �뜑 留롮�� �뭹紐⑹쓣 援щℓ�븳�떎�뒗 �궗�떎�쓣 諛쒓껄�뻽�떎. |
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Power and Prediction |
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| 저자 | Ajay Agrawal �쇅 |
| 출판사 | Harvard Business Review Press |
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�썝�쑀 媛�寃⑹뿉 �슱怨� �썐�뒗 �꽭怨� 寃쎌젣 |
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| 2005�뀈 �쑀媛�媛� 移섏넖湲� �떆�옉�븳 �씠�썑 OPEC怨� �윭�떆�븘�뒗 �쑀濡�媛� �뾾�뿀�뜕 �쁽湲� �옍移섏뿉 利먭굅�슫 鍮꾨챸�쓣 吏덈���떎. �븯吏�留� �쑀媛�媛� 諛곕윺 �떦 147 �떖�윭濡� �젙�젏�뿉 �떖�븳 �씠�썑, 媛�寃⑹씠 怨ㅻ몢諛뺤쭏移섍퀬 �엳�떎. �썝�쑀媛��쓽 �긽�듅怨� �븯�씫, �씠 �쁽�긽�씠 �썝�쑀 �닚�닔�엯援��뿉寃뚮뒗 �뼱�뼡 �쓽誘몄씪源�? 諛섎��濡� 二쇱슂 �궛�쑀援��뿉寃뚮뒗? �옣湲곗쟻�씤 愿��젏�뿉�꽌 �씠 沅곴툑利앹쓣 ����뼱蹂댁옄.
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Amp It Up |
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| 저자 | Frank Slootman |
| 출판사 | Wiley |
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�룊踰뷀븳 �떦�떊�씠湲곗뿉 媛��뒫�븳 �쁺�뾽�쓽 留덈쾿 |
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| 저자 | �뀒�씪留덉툩 �뀒�씪�엳肄�(�뿭�옄: 源�誘몄쁺) |
| 출판사 | 鍮꾩쫰濡쒕뱶 |
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[167]권 
