|
 |
Subliminal Marketing |
|
| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
|
|
 |
The On-Line Generati |
|
| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
|
|
 |
Enabled by Technolog |
|
| In the January 2005 issue of Trends we traced the rapid growth of the real-estate boom in the exurbs. As we explained, according to the U.S. Census, the average commute, measured just one way from home to work, increased by roughly 20 percent from 1980 to 2000, to 25.5 minutes. |
|
|
 |
The Young and Hip Ar |
|
| There has been a great deal of talk about the housing boom lately and whether or not the bubble will burst. (Recent figures indicate that it won��셳.) But what��셲 not being talked about much is how the rising cost of housing is driving young people away from the large urban areas, such as New York, San Francisco, Boston, and Chicago. |
|
|
 |
Location-Based Techn |
|
| When General Motors introduced OnStar in some of its Cadillac models in 1996, it was pioneering an industry known as location-based services ?or LBS. Because of the existence of global positioning satellites that can triangulate the position of a GPS transmitter anywhere in the world, GM had the idea that roadside assistance and other services could be delivered to drivers in their cars on a subscription basis. |
|
|
[77]권 
