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The Media Transforma |
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| To understand where we��셱e going, it helps to understand where we��셶e been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
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The Patent Epidemic |
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| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ��쐍ame your own price��� auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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Boomers Continue to |
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| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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Resilience Is the De |
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| Most business executives have traditionally viewed business models as static constructs that work on a simple input-output method. And yet today, because of a variety of forces, from globalization to the information revolution, companies are being forced to face the fact that nothing is static anymore. All systems, including business models and strategies, are dynamic and ever-evolving. |
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���移⑥껜 洹밸났�븯湲� |
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| �젙�솗�엳 諛섏꽭湲� �쟾, 1973�뀈�뿉 媛묒옉�뒪�읇怨� 異⑷꺽�쟻�씤 寃쎄린 移⑥껜湲곌�� 李얠븘�솕�떎. �떦�떆 �씠 臾몄젣�뒗 ��섏깮�궛�꽦 �뼢�긽��숆낵 ��섍꼍�젣 �꽦�옣��� �몦�솕��� 愿��젴�씠 �엳�쑝硫�, �씠 �몢 媛�吏� �슂�냼�쓽 �젙泥닿�� �꼫臾� �삤�옯�룞�븞 吏��냽�맖�쑝濡쒖뜥 �뵾�븷 �닔 �뾾�뒗 寃껋쿂�읆 蹂댁���떎. �씠 �떆湲곕�� �슦由щ뒗 ��섎��移⑥껜湲겸�숇씪怨� 遺�瑜몃떎. �쁽�옱�쓽 �떆湲곕뒗 1973�뀈怨� �쑀�궗�븳 痢〓㈃�씠 �엳�떎. �븯吏�留� �떎�뻾�뒪�읇寃뚮룄 怨쇨굅 ���移⑥껜湲� �씠�썑 寃쎌젣媛� �겕寃� 遺��씎�븳 寃껊룄 �쑀�궗�븯�떎. �뼱�뼡 湲고쉶媛� �슦由щ�� 湲곕떎由ш퀬 �엳�쓣源�? |
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[160]권 
