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Copycats |
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| 저자 | Obed Shenkar |
| 출판사 | Harvard Business Press |
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Choice Overload |
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| In today萸� marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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[GT] �젅怨좎쿂�읆 �옱援ъ꽦�씠 媛��뒫�븳 ��� |
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| �삱�빐 MIT �뿏吏��땲�뼱�뱾濡� 援ъ꽦�맂 �뿰援ы����� �젅怨� �옣�궃媛먯쿂�읆 �쟻痢� 媛��뒫�븯怨�(stackable), �옱援ъ꽦 媛��뒫�븳(reconfigurable) �씤怨듭���뒫 移⑹쓣 �쐞�븳 紐⑤뱢�떇 鍮꾩쟾�쑝濡� �븳 嫄몄쓬 �뜑 �굹�븘媛��뒗 �꽦怨쇰�� �떖�꽦�뻽�떎. |
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誘멸뎅�쓽 �씤怨듭���뒫 湲곕컲 ��섏옱�궛�뾽�솕��� |
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| 遺곷�� 吏��뿭�뿉 �옱�궛�뾽�솕�쓽 �떆媛꾩씠 �삤怨� �엳�떎. 洹몃윭�굹 �씠寃껋�� 1970�뀈��� �젣議곗뾽�쓽 �룄�옒����뒗 留롮씠 �떎瑜대떎. �씤怨듭���뒫 �븣臾몄씠�떎. 誘멸뎅 �궡 由ъ눥�뼱留곴낵 �씤怨듭���뒫�쓽 肄쒕씪蹂대뒗 �솢 �룞�떆�뿉 吏꾪뻾�릺怨� �엳�쓣源�? �씠寃껋씠 �닾�옄��� 寃쎌쁺, �젙梨�, �냼鍮� 痢〓㈃�뿉 �뜕吏��뒗 �븿�쓽�뒗 臾댁뾿�씪源�? �씠 紐⑤뱺 寃껋씠 �뼱�뼡 �삙�깮�쓣 媛��졇�삱源�? |
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After the Ivory Towe |
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| 저자 | Will Bunch |
| 출판사 | William Morrow |
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[80]권 
