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Subliminal Marketing |
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| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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New Tools Help Compa |
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| Ten years ago, it appeared that corporations were about to enter the golden age of information management. For decades, businesses had been gathering data about their customers, expecting that someday they would find a way to make sense of it. |
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�꽦怨듭쟻�씤 �쐢�룄�슦7 留덉씠洹몃젅�씠�뀡 �뵆�옖 |
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| �씪諛섏쟻�쑝濡� �깉濡쒖슫 �뼱�뵆由ъ���씠�뀡�씠�굹 鍮꾩쫰�땲�뒪 �댋(tool)�씠 異쒖떆�릺硫� 湲곗뾽 �샊��� 媛쒖씤 �씠�슜�옄�뱾��� �깉濡쒖슫 寃껋쓣 �궗�슜�븯湲� �쟾�뿉 �씠瑜� 愿�李고븯怨� 吏�耳쒕낫�뒗 �쑕�떇湲곕�� 嫄곗튇�떎. ���媛� �씠�윭�븳 �쁽�긽��� �삁�궛�씠 遺�議깊븯�뿬 湲덉쟾�쟻 �젣�빟�쑝濡� �씤�빐 諛쒖깮�븷 �닔�룄 �엳怨�, �샊��� 癒쇱�� �쟻�슜�븳 �룞醫� �뾽怨� �샊��� �떎瑜� �씠�슜�옄�뱾�쓽 �룊媛�瑜� 湲곕떎由ш린 �븣臾몄씠�떎.
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Meaning and Values A |
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| Until the middle of the 20th century, money was the primary motivator for a substantial majority of employees, worldwide. Employers did not demonstrate that they really wanted anything more than do-what-you-are-told-labor in return for money paid in wages and salaries. And workers were satisfied to do the work and then periodically demand more money. |
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Convergence Scramble |
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| Despite all the hype of ��쐌edia convergence��� since the late 1990s, until recently the reality has fallen short. Convergence was supposed to bring all of the digital technologies together. Because of this vision, billions of dollars were lost on bad business decisions. |
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[48]권 
