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Retail Packaging Str |
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| Packaging used to be simple. You simply wrapped your product in an attractive container that was easy to display on a retailer��셲 shelf, and hoped it would grab the customer��셲 attention. |
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[RH] ����듉 �뒪荑⑥씠 �뿰援ы븳 ��섎룉怨� |
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| �룉怨� �쎇鍮숈쓽 愿�怨꾨뒗 臾댁뾿�씪源�? �씠 吏덈Ц�뿉 �떟�븯湲� �쐞�빐 ����듉 鍮꾩쫰�땲�뒪 �뒪荑�(Wharton School of Business)�쓽 �뿰援ъ썝�뱾��� 33,000紐� �씠�긽�쓽 李멸���옄濡쒕���꽣 170留� �뜲�씠�꽣 �룷�씤�듃瑜� �닔吏묓븯�뿬 �씪�긽�깮�솢�뿉�꽌 �옄�떊�쓽 媛먯젙�뿉 ����븳 ��섏닚媛꾟�� �뒪�깄�꺑�쓣 �젣怨듯뻽�떎. |
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[RH] ��섏삁諛� 怨쇳븰��숆낵 ��섎�� �뿰諛� |
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| �썝�븯�뒗 踰뺤씠 �젣�젙�릺湲곕�� 諛붾���떎硫�, �떎瑜� �뼱�뼡 �긽�뾽�쟻 �젣�뭹怨� 留덉갔媛�吏�濡� 洹� 踰뺤씠 ��섑뙋留ㅲ�숇릺�뼱�빞 �븳�떎. �씠�윭�븳 留λ씫�뿉�꽌 蹂대㈃, 洹몃윭�븳 �젣泥��쓽 �썙�뵫(wording)��� �뙣�궎吏�, 利� �룷�옣�씪 寃껋씠�떎. |
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[RH] �씤吏�怨쇳븰�씠 諛앺엺 "�뜑 �슚怨쇱쟻 |
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| [RH] �씤吏�怨쇳븰�씠 諛앺엺 "�뜑 �슚怨쇱쟻�씤 �븰�뒿" |
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60珥� �슦�슱�깉異� �봽濡쒓렇�옩 吏꾩쭨 湲곕텇 |
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| 저자 | �젆�떆 �럹移�쨌議곗씠�뒪 ���(�뿭�옄: 議곗꽭�삎) |
| 출판사 | 留ㅼ씪寃쎌젣�떊臾몄궗 |
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[171]권 
