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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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�깉�꽭怨꾪솕媛� 媛��졇�삱 �쐞�삊 |
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| 2009�뀈 �꽭怨� 湲덉쑖�쐞湲곗뿉�꽌 �떆�옉�맂 ���移⑥껜��� �씠�썑 蹂댁옒寃껋뾾�뒗 寃쎄린 �쉶蹂듭씠 �깉�꽭怨꾪솕(De-Globalization)�씪�뒗 �깉濡�怨� �쐞�뿕�뒪�윭�슫 �쓲由꾩쓣 珥됰컻�븯怨� �엳�떎. �깉�꽭怨꾪솕��� 臾댁뾿�씤媛�? �솢 �씠�윴 �씪�씠 踰뚯뼱吏�怨� �엳�뒗媛�? �깉�꽭怨꾪솕媛� 媛��졇�삱 寃곌낵�뒗 臾댁뾿�씤媛�? �쁽�옱 �꽭怨꾨뒗 �뼱�뵒瑜� �뼢�븯怨� �엳�뒗媛�? |
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�궗�슦�뵒�븘�씪鍮꾩븘媛� 誘멸뎅�뿉�꽌 �뿉�꼫吏�瑜� �닔 |
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| �꽍�쑀�닔異쒓뎅湲곌뎄OPEC媛� �쟾 �꽭怨� �뿉�꼫吏� �떆�옣�쓣 吏�諛고븳 吏� 45�뀈 留뚯뿉, �씠�젣 誘멸뎅�씠 �떆�옣�쓽 二쇰룄�옄濡� �솗怨좏븯寃� �옄由щℓ源��쓣 �븯怨� �엳�떎. 遺곷�� �뿉�꼫吏� �쁺紐낆씠 �씠�젣 蹂멸꺽�쟻�씤 媛��냽�솕�쓽 湲몄뿉 �뱾�뼱�꽣湲� �븣臾몄씠�떎. 誘멸뎅�쓽 �뿉�꼫吏� �떆�옣��� �뼱�뵒瑜� �뼢�븯怨� �엳�뒗媛�? �꽭怨� 寃쎌젣�뿉 誘몄튂�뒗 �쁺�뼢���? |
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Authenticity |
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| 저자 | James H. Gilmore �쇅 |
| 출판사 | Business School Press |
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Effective HR Communi |
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| 저자 | Debra Corey |
| 출판사 | Kogan Page |
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[199]권 
