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The Self-Driving Car |
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| Imagine getting into your car and telling the driver to take you to the office, the airport, or the mall. You relax while you��셱e ferried to your destination and dropped at the door. Your car then waits discreetly for your return trip. Not too unusual if you employ a driver or use a limo service. However, that��셲 a little pricey for the mass market. But, imagine that your driver is not a human being but rather an affordable, computerized feature on your vehicle. |
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Guerrilla Marketing |
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| 저자 | Jay Conrad Levinson �쇅 |
| 출판사 | Wiley |
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誘멸뎅�쓽 以묎린�쟻 �뿉�꼫吏� �빐寃곗콉 - 泥쒖뿰 |
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| 怨꾩냽�릺�뒗 吏��젙�븰�쟻 �쐞湲곕뒗 誘멸뎅�씠 �뿉�꼫吏� �닔�엯�뿉 �뼹留덈굹 痍⑥빟�븳吏� �떎�떆 �븳 踰� �씪源⑥썙二쇨퀬 �엳�떎. 2010�뀈 諛쒖깮�뻽�뜕 BP�궗�쓽 �썝�쑀�쑀異� �궗怨좎쓽 �뮘瑜� �씠�뼱 �썝�쑀 �떆異� 洹쒖젣�뒗 臾몄젣瑜� �븙�솕�떆�궎湲곕쭔 �뻽�쓣 肉먯씠�떎. �옣湲곗쟻�쑝濡� 蹂대㈃ 泥��젙 �꽍�깂, 諛붿씠�삤 �뿉�깂�삱, �빑遺꾩뿴, �뼱姨뚮㈃ �빑�쑖�빀�씠�굹 泥⑤떒 �깭�뼇愿� 湲곗닠 �벑 留롮�� �빐寃곗콉�씠 �엳�떎. �븯吏�留� �떒湲곗쟻�씠�굹 以묎린�쟻�씤 �빐寃곗콉��� 臾댁뾿�씤媛�? |
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Businesses Get a "Se |
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| Like animals, companies have always monitored changes in their environments. Historically, companies have moved slowly in response to changes. For example, if a retailer��셲 sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later. By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year. |
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