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[224]

The Vision Driven Le
| Michael Hyatt
ǻ | Baker Books
Super Crunchers
| Ian Ayres
ǻ | Bantams
[RH] 카페인이 소비자 지출에 미치
‘저널 오브 마케팅(Journal of Marketing)’ 저널에 발표된 이 연구에서 연구팀은 매장을 돌아다니기 전에 무료로 제공된 카페인 커피 한 잔을 마신 쇼핑객이 디카페인이나 물을 마신 쇼핑객보다 약 50% 더 많은 돈을 쓰고 거의 30% 더 많은 품목을 구매한다는 사실을 발견했다.
The Graying Planet R
For anyone seeking to understand the future and exploit that knowledge to his or her own advantage, there is no greater truth than the saying, “Demography equals destiny.” 
Strengths-Based Lead
| Tom Rath 외
ǻ | Gallup Press