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Z�꽭�������쓽 怨듭〈怨� 踰덉쁺 |  |
| �솚寃쎌쟻 �긽�솴�씠 �꽌濡� �떎瑜닿린 �븣臾몄뿉 紐⑤뱺 �꽭����뒗 �뻾�룞�뿉 洹쇰낯�쟻 �쁺�뼢�쓣 誘몄튂�뒗 怨좎쑀�븳 吏묐떒 �떖由ъ쟻 �듅�꽦�쓣 吏��땲怨� �엳�떎. 諛��젅�땲�뼹 �꽭������ 二쇰㉧(Zoomers), 利� Z�꽭����룄 留덉갔媛�吏��떎. �븯吏�留� �씠 �깉濡쒖슫 �꽭����뒗 湲곗꽦�꽭���媛� 援ъ꽦�븳 援ъ“ �궡�뿉�꽌 �뿬�윭 �뼱�젮����쓣 寃り퀬 �엳�떎. 媛덈벑�룄 �긽議댄븯怨� �엳�떎. �씠 臾몄젣�뒗 �뼱�뵒�뿉 �쁺�뼢�쓣 誘몄튂寃� �맆源�? �꽭���媛꾩쓽 怨듭〈怨� 踰덉쁺�쓣 �쐞�빐 �븘�슂�븳 寃껋�� 臾댁뾿�씪源�? | ||
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The Patent Epidemic | |
| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ��쐍ame your own price��� auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. | ||
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Groundswell | |
| 저자 | Charlene Li �쇅 | ||
| 출판사 | Harvard Business School | ||
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Change by Design | |
| 저자 | Tim Brown | ||
| 출판사 | HarperBusiness | ||
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This Is Marketing | |
| 저자 | Seth Godin | ||
| 출판사 | Portfolio | ||
