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2020 중국 리스크 |
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| 이근·김병국 공편 |
ǻ | 동아시아연구원 |
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십자군 |
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| 토머스 F.매든 (역자 : 권영주) |
ǻ | 루비박스 |
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The Media Transforma |
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To understand where we’re going, it helps to understand where we’ve been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
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Market Busters |
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| RITA GUNTHER McGRATH & IAN C. MacMILLAN |
ǻ | Harvard Business School Press |
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On-Line Advertising |
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Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn’t give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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