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Àΰ£°ú °°Àº ÇغÎÇÐÀû ±¸Á¶ÀÇ ·Îº¿ R |
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¼ö½Ê ³â µ¿¾ÈÀÇ ¹ßÀü¿¡µµ ºÒ±¸ÇÏ°í, ·Îº¿Àº º»ÁúÀûÀ¸·Î ¸ðÅÍ, ±â¾î, ÈÙ°ú µµ¸£·¡ ÀåÄ¡·Î °¡µæ ÇÑ, ÇÁ·Î±×·¥À¸·Î ÀÛµ¿ÇÏ´Â »ê¾÷¿ë ±â°è¿¡ ºÒ°úÇß´Ù. »ê¾÷¿ë ·Îº¿À» Á¦ÀÛÇϴµ¥ È¿°úÀûÀÎ ¹æ½ÄÀ̱ä ÇÏÁö¸¸, ¼·Î ´ëĪÀÌ µÇ´Â ¾öÁö ¹× ¿©·¯ ¼Õ°¡¶ôÀ» °®Ãß°í µÎ ¹ß·Î °È´Â ¿µÀå·ù¸¦ À§ÇÑ ¼¼»ó¿¡¼´Â, ÀÌ·¯ÇÑ ·Îº¿ÀÇ ±â´ÉÀÌ ¹ÏÀ½Á÷½º·´°Ô Á¦±¸½ÇÀ» Çϱ⿡´Â »ó´çÈ÷ ¹®Á¦°¡ ¸¹¾Ò´Ù. ÇÏÁö¸¸, ÃÖ±Ù ÄÄÇ»Æà ¹× Àç·á °úÇÐÀÇ ºñ¾àÀûÀÎ ¹ßÀüÀº ÁøÁ¤À¸·Î Àΰ£À» ´àÀº ·Îº¿À» À§ÇÑ ±æÀ» ¿°í ÀÖ´Ù. |
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The Lords of Easy Mo |
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ÀúÀÚ | Christopher Leonard |
ÃâÆÇ»ç | Simon & Schuster |
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°Ç¼³ »ê¾÷ÀÇ Çõ¸í |
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°¡Á¤, °øÀå, °í¼Óµµ·Î, °øÇ× È¤Àº »ó¾÷¿ë °Ç¹° µî ¸ðµç °Ç¼³¿¡ ´ëÇÑ À̾߱â´Â Çϳª·Î ±Í°áµÈ´Ù. Àΰ£¿¡°Ô ¹Ýµå½Ã ÇÊ¿äÇÏ´Ù´Â °Í! Àΰ£Àº ¾ÈÁ¤ÀûÀÎ °ø°£ÀÌ ÇÊ¿äÇÏ´Ù´Â °Í! ±×·¸´Ù¸é ÀÌ ¸ñÀûÀ» À§ÇØ Áö³ ¹Ý¼¼±â µ¿¾È °Ç¼³ »ê¾÷¿¡´Â ¾î¶² º¯È°¡ ÀÖ¾úÀ»±î? ´ç¿¬È÷ ´Ù¸¥ »ê¾÷°ú ¸¶Âù°¡Áö·Î °Ç¼³ ºÐ¾ßµµ °ÑÀ¸·Î º¸±â¿¡´Â ¹ßÀüÀ» ÇØ¿Ô´Ù. ±×·¯³ª ±× ¹ßÀüÀº ´Ù¸¥ »ê¾÷ÀÌ °Þ°í ÀÖ´Â ¹ßÀü¿¡´Â ÇÑÂü ¹ÌÄ¡Áö ¸øÇÏ°í ÀÖ´Ù. ±×·¸´Ù¸é Çö´ëÀÇ °Ç¼³ »ê¾÷ÀÌ Á÷¸éÇÏ°í ÀÖ´Â °¡Àå Å« µµÀü °úÁ¦´Â ¹«¾ùÀϱî? »ý»ê¼º°ú Ç°ÁúÀ» Çâ»ó½ÃÅ°±â À§ÇÏ¿© ¹«¾ùÀ» ÇØ¾ß Çϴ°¡? Á¤ºÎ¿Í ¼ÒºñÀÚÀÇ ¿ªÇÒÀº? ±×¸®°í ÀÌ·¯ÇÑ º¯ÈµéÀÌ °æÁ¦¿Í ¿ì¸®ÀÇ »îÀÇ ÁúÀ» ¾î¶»°Ô º¯¸ð½Ãų °ÍÀΰ¡? |
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The Patent Epidemic |
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Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ¡°name your own price¡± auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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The Power of Crisis |
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ÀúÀÚ | Ian Bremmer |
ÃâÆÇ»ç | Simon & Schuster |
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