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誘몃옒瑜� 誘몃━ �뙋留ㅽ빀�땲�떎 Pre-Sel |
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| �냼鍮꾩옄, �옄�꽑媛� 洹몃━怨� �닾�옄�옄�뱾�씠 �긽�뭹, �옄�꽑�궗�뾽, 洹몃━怨� �궗�뾽 �븘�씠�뵒�뼱�뱾�씠 �쁽�떎�씠 �릺湲� �썾�뵮 �쟾�뿉 �씠瑜� 吏��썝�븯怨� �꽑�룄�븷 湲몄쓣 紐⑥깋�븯怨� �엳�떎. �듃�젋�뱶�솓移��떣而�(Trendwatching.com)��� �봽由ъ뒋癒�(presumer)濡� �뼵湲됲븳 �씠�뱾�쓣 �떊�씎 �씤援щ줈�꽌 議곕쭩�븳 諛� �엳�떎. |
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Super Crunchers |
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| 저자 | Ian Ayres |
| 출판사 | Bantams |
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硫붿씠而ㅼ뒪 �븻�뱶 �뀒�씠而ㅼ뒪 |
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| 저자 | �씪�굹 �룷猷⑦븯(�뿭:�씠�쑀�쁺) |
| 출판사 | 遺��궎 |
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The Post-PC Era is E |
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| Perhaps no other invention revolutionized the world as profoundly as the personal computer. From the clunky, bug-ridden devices that were assembled from mail-order parts by a small number of geeks in garages in the 1970s ?to the sleek machines of today, the PC has become a vital tool in the work and personal lives of nearly every American. |
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DM 留덉���똿�쓽 �솕�젮�븳 洹��솚 |
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| �냼�뀥 誘몃뵒�뼱쨌�씠硫붿씪쨌�쎒 愿묎퀬媛� �쟾�넻�쟻�씤 �옟吏���� �떊臾맞룸씪�뵒�삤쨌�뀛�젅鍮꾩쟾 愿묎퀬瑜� �������쟻�쑝濡� �뒿寃⑺빐 諛��뼱�궡怨� �엳�뒗 寃껋쿂�읆 蹂댁씤�떎. �븯吏�留� �씠�윭�븳 ���以묒뿉 �삁�긽 諛뽰쓽 �씪�씠 �씪�뼱�굹怨� �엳�떎. 媛��옣 �쟾�넻�쟻 愿묎퀬 留ㅼ껜 以� �븯�굹�씤 DM(Direct Mail)�씠 吏꾪솕瑜� 嫄곕벊�빐 �삤�뒛�궇�쓽 �깉濡쒖슫 �넻�빀 留덉���똿 誘뱀뒪(Mix)�쓽 二� 援ъ꽦�슂�냼媛� �릺怨� �엳�떎. �씠�윭�븳 �듃�젋�뱶�쓽 諛곌꼍��� 臾댁뾿�씪源�? DM��� 怨꾩냽 �쑀吏��맆 寃껋씤媛�? DM�뿉�뒗 �뼱�뼡 湲고쉶 �슂�냼媛� 湲곕떎由ш퀬 �엳�쓣源�? |
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[139]권 
