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¹Ì±¹ ÁÖ¿ä µµ½ÃÀÇ ¼èÅð |
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Äڷγª ¹ÙÀÌ·¯½º ÆÒµ¥¹ÍÀ¸·Î ÃË¹ßµÈ ¿ø°Ý ±Ù¹«ÀÇ È®´ë°¡ ¹Ì±¹ ÁÖ¿ä µµ½Ã Àα¸ÀÇ À̵¿¿¡ ¿µÇâÀ» ÁÖ°í ÀÖ´Ù. ´ëµµ½ÃÀÇ È¥ÀâÇÔ°ú ³ôÀº °ÅÁÖºñ, º¸¾È¿¡ ´ëÇÑ ºÒ½Å°ú °áÇյǾî ÀÌ·¯ÇÑ ¿¢¼Ò´õ½º´Â Á¡Á¡ ´õ °¡¼ÓÀÌ ºÙ°í ÀÖ´Ù. |
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The Patent Epidemic |
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Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ¡°name your own price¡± auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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¼ºñ½º ·Îº¿ÀÌ ·Îº¿»ê¾÷ÀÇ ÁÖ·ÂÀ» Áغñ |
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·Îº¿ÀÌ ¿ì¸® »ýÈ°ÀÇ ÀϺηΠ±í¼÷ÇÏ°Ô µé¾î¿À°Ô µÉ±î? ¿ì¸®´Â TV ¸¸È ÇÁ·Î±×·¥¿¡ ³ª¿À´Â °í¼º´É ·Îº¿À» »ý°¢ÇÏÁö¸¸ ±×°ÍÀº ¾ÆÁ÷ ¸Õ À̾߱âÀÌ´Ù. ½ÇÁ¦ Çö½Ç¿¡¼ ·Îº¿Àº ¿ì¸® »ýÈ°¿¡ ÆíÀǼº°ú À¯¿ëÇÔÀ» ÁÖ´Â ¹æÇâÀ¸·Î µîÀåÇÏ°í ÀÖ´Ù. ¾î¶² ·Îº¿µéÀÌ ³ª¿À°í ÀÖ°í, ÇöÀç ±â¼úÀº ¾îµð±îÁö ¹ßÀüÇßÀ»±î? ¹Ì·¡¿¡´Â ¾î¶² ÇüÅ·Π·Îº¿ »ê¾÷ÀÌ ¹ß´ÞÇÒ±î? |
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The 9.9 Percent: |
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ÀúÀÚ | Matthew Stewart |
ÃâÆÇ»ç | Simon & Schuster |
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´ÞÄÞÇÑ ¿µ¾÷ |
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ÀúÀÚ | ·£µð ½´¿ÏÁî(¿ªÀÚ : ±èÁعè) |
ÃâÆÇ»ç | ¸ÅÀÏ°æÁ¦½Å¹®»ç |
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