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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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The Era of Absolutel |
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| Only 30 years ago, it seemed inconceivable that most American households would have their own computers. |
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Software Wars Challe |
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| The Massachusetts computer and software industry is legendary. |
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Boomers Continue to |
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| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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Philanthropy Makes A |
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| After an intense decade or two of unprecedented ?and amazingly fast ?earning, the new generation of super-rich is fueling a growing 밹ulture of giving.? |
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[97]권 
