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Subliminal Marketing |
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| As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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The Fifth Wave of th |
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| The global availability of capital is converging with a number of other trends to pave the way for the final and most important phase of the information revolution. Every technological revolution goes through a series of waves or stages of creative destruction. This is as true for today’s computer-based revolution as it was for those based on the steam engine, or the automobile. |
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리더를 위한 동화 |
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| 저자 | 마가렛 파킨(역자 : 윤달련) |
| 출판사 | 이파로스 |
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두뇌의 가능성을 연구하는 새로운 연구 |
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| 과학자들이 인간 두뇌를 모델로 한 컴퓨터 개발에 진전을 이루고 있다는 점은 익히 하는 사실일 것이다. 그러나 그와 동시에 다른 방향의 연구가 그 반대의 목적을 이루기 위해 진행되고 있다는 사실을 아는가? 이 연구는 컴퓨터의 전원을 켤 때와 마찬가지로 인간의 두뇌를 재부팅하는 것을 수월하는 것이다. 어떠한 새로운 연구들이 진행되고 있는지 알아보자. |
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Businesses Get a "Se |
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| Like animals, companies have always monitored changes in their environments. Historically, companies have moved slowly in response to changes. For example, if a retailer’s sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later. By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year. |
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[60]권 
