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�꽭�긽�쓣 ���吏곸씠�뒗 由щ뜑����쓽 �냼�넻 |
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| 저자 | �젙紐쎌�� |
| 출판사 | �뫖瑜대찓 |
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Companies Become Sel |
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| As firms develop a peripheral nervous system composed of sensors and a central nervous system with computers that enables the firm to learn, adapt and innovate, we have to ask, ��쏦ow will those firms be organized and managed to extract the maximum value from these capabilities?��� |
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誘멸뎅 �냼留ㅼ떆�옣�쓽 湲됯꺽�븳 吏꾪솕 The |
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| �삩�씪�씤怨� 紐⑤컮�씪�쓽 湲됯꺽�븳 吏꾪솕濡� �냼留� �떆�옣�뿉 吏�寃� 蹂��룞�씠 �씪�뼱�굹怨� �엳�떎. 誘멸뎅�룄 �븳援�怨� 留덉갔媛�吏�濡� �씠 �궛�뾽 �쁺�뿭�뿉�꽌 湲됯꺽�븳 蹂��솕媛� 吏꾪뻾 以묒씠�떎. �쁽�옱 �뼱�뼡 �씪�씠 �씪�뼱�굹怨� �엳怨�, �뼱�뼡 諛⑺뼢�쓽 �듃�젋�뱶媛� �삎�꽦�릺怨� �엳�뒗吏� �궡�렣蹂댁옄. |
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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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�씠�뒪�씪�뿕怨� 媛��옄 吏�援�, 以묐룞�쓽 �솕�빟怨� |
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| �씠�뒪�씪�뿕怨� �뙏�젅�뒪����씤 媛꾩쓽 媛덈벑��� �떒�닚�븳 �쁺�넗 遺꾩웳�쓣 �꽆�뼱�꽌, 誘쇱”, 醫낃탳, �떇誘쇱＜�쓽, 援��젣�젙移섍�� �뼺�엺 蹂듭옟�븳 �뿭�궗�쟻 留λ씫�쓣 諛곌꼍�쑝濡� �븳�떎. |
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[27]권 
