|
 |
Profits Aren"t |
|
| 저자 | George Cloutier |
| 출판사 | HarperBusiness |
|
 |
�썝寃⑷렐臾댁쓽 �깉濡쒖슫 �꽭怨꾧�� �뿴由щ떎 |
|
| 肄붾줈�굹19 �쐞湲� �씠�쟾�뿉, 誘멸뎅�쓽 �끂�룞�옄 5.3%留뚯씠 �������엫 �썝寃⑷렐臾대�� �뻽怨�, 23.7%�뒗 �븯猷� �씪遺� �떆媛꾨쭔�쓣 �썝寃⑷렐臾대줈 泥섎━�뻽�떎. 洹몃윭�굹 肄붾줈�굹19 ����쑀�뻾�쑝濡� �씤�빐 吏곸옣�씠 �룓�뇙�릺硫댁꽌 �썝寃⑷렐臾� 鍮꾩쑉�씠 �쟾 �꽭怨꾩쟻�쑝濡� 怨좉났 �뻾吏� 以묒씠�떎. �씠�윭�븳 蹂��솕�뒗 �슦由ъ쓽 寃쎌젣 �솢�룞�뿉 �뼱�뼡 �쁺�뼢�쓣 誘몄튌 寃껋씤媛�? 遺��룞�궛, �슫�넚, �냼留�, �젙蹂닿린�닠�뿉 �엳�뼱 �쓽誘명븯�뒗 諛붾뒗 臾댁뾿�씪源�? |
|
|
 |
吏�援ъ큿 �냼鍮꾩쓽 �깉濡쒖슫 �뙣�꽩 |
|
| �씤援�, 湲곗닠, �궗�씠肄붽렇�옒�뵿�뒪(psychographics, �닔�슂議곗궗 紐⑹쟻�쑝濡� �냼鍮꾩옄�쓽 �뻾�룞 �뼇�떇, 媛�移섍�� �벑�쓣 �떖由ы븰�쟻�쑝濡� 痢≪젙�븯�뒗 湲곗닠)�쓽 �쓲由꾩씠 �꽭怨� 寃쎌젣�쓽 �냼鍮� �뙣�꽩�쓣 �깉濡쒖슫 �삎�깭濡� 諛붽씀湲� �쐞�빐 �븳怨녹쑝濡� 吏묒쨷�릺怨� �엳�떎. �씠踰� 湲덉쑖 �쐞湲곕뒗 吏�湲덇퉴吏� �닔�떗 �뀈 �룞�븞 �븣怨� �엳�뿀�뜕 寃쎌젣 �긽�솴怨� �쟾��� �깉濡쒖슫 �긽�솴�쓣 援щ텇 吏볥뒗 寃쎄퀎�꽑泥섎읆 蹂댁씤�떎. �뼱�뼡 蹂��솕媛� �씪�뼱�굹怨� �엳�뒗媛�? 援�媛���� 湲곗뾽, 媛쒖씤��� �씠�윭�븳 蹂��솕�뿉 �뼱�뼸寃� ����쓳�빐�빞 �븷源�? |
|
|
 |
The Culture Code |
|
| 저자 | Daniel Coyle |
| 출판사 | Bantam |
|
 |
Seizing The White Sp |
|
| 저자 | Mark W. Johnson |
| 출판사 | Harvard Business Press |
|
[35]권 
