ϽӸ [458,549]
ؿܼ [0]
۷ι Ʈ [2]
̵ 긮ν [335]

[10]

The Power of Regret:
| Daniel H. Pink
ǻ | Riverhead Books
[RH] 소비자의 오만과 교만을 이용
「마케팅 과학학회 저널(Journal of the Academy of Marketing Science)」에 게재된 미시건 주립 대학교(Michigan State University)의 새로운 연구에 따르면. ‘소비자 오만(consumer arrogance)’을 활용하는 것이 브랜드와 제품을 홍보하는 마케팅 담당자의 가장 효과적인 전략 일 수 있다. 오만은 사람들이 자신의 우월성을 다른 사람들에게 알리는 것이다. 즉, 소비자 오만은 소비를 통해 다른 사람들에게 자신의 우월성을 알리는 것이다.
School Vouchers Will
In a country that insists on market-driven free enterprise solutions in virtually every aspect of life, it’s ironic that we continue to allow our schools to operate as state-run monopolies. But an increasing number of Americans are beginning to recognize this irony and want to do something about it.
The Titanium Economy
| Asutosh Padhi 외
ǻ | PublicAffairs
MegaThreats: Ten Dan
| Nouriel Roubini
ǻ | Little, Brown and Company