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The Name Game
What’s in a name?  Often it’s where your enterprise finds its strength and identity.  It used to be when you started a company, you put your name on the door and over the factory. 
History Matters
| David McCullough
ǻ | Simon & Schuster
If Anyone Builds It,
| Eliezer Yudkowsky
ǻ | Little, Brown and Company
The Optimist: Sam Al
| Keach Hagey
ǻ | W. W. Norton & Company
The Thinking Machine
| Stephen Witt
ǻ | Viking