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Businesses Get a "Se |
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| Like animals, companies have always monitored changes in their environments. Historically, companies have moved slowly in response to changes. For example, if a retailer��셲 sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later. By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year. |
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Just What the Doctor |
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| A quick glance at some of the major pharmaceutical companies will show that many of their stocks have tanked recently. Concerns about safety issues, and the fear that the Food and Drug Administration may not be doing its job, have set off a wave of selling that is apt to continue for some time. |
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India Is Coming |
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| In the past five years, more than 100 information technology and scientific firms have opened R&D labs in India. Leading companies are drawn to India because it is home to some of the world��셲 brightest minds and sharpest innovators. |
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Water, Water Everywh |
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| Ironically, the world��셲 most precious resource is also one of its most plentiful. More than three-quarters of the world is literally covered in water. Yet, only 1 percent of the world��셲 water supply is fit to drink. Ninety-seven percent is salt water, and 2 percent is frozen in glaciers or polar ice caps. |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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[90]권 
