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Going Infinite: The |
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ÀúÀÚ | Michael Lewis |
ÃâÆÇ»ç | W. W. Norton & Company |
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°Ç¼³ »ê¾÷ÀÇ Çõ¸í |
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°¡Á¤, °øÀå, °í¼Óµµ·Î, °øÇ× È¤Àº »ó¾÷¿ë °Ç¹° µî ¸ðµç °Ç¼³¿¡ ´ëÇÑ À̾߱â´Â Çϳª·Î ±Í°áµÈ´Ù. Àΰ£¿¡°Ô ¹Ýµå½Ã ÇÊ¿äÇÏ´Ù´Â °Í! Àΰ£Àº ¾ÈÁ¤ÀûÀÎ °ø°£ÀÌ ÇÊ¿äÇÏ´Ù´Â °Í! ±×·¸´Ù¸é ÀÌ ¸ñÀûÀ» À§ÇØ Áö³ ¹Ý¼¼±â µ¿¾È °Ç¼³ »ê¾÷¿¡´Â ¾î¶² º¯È°¡ ÀÖ¾úÀ»±î? ´ç¿¬È÷ ´Ù¸¥ »ê¾÷°ú ¸¶Âù°¡Áö·Î °Ç¼³ ºÐ¾ßµµ °ÑÀ¸·Î º¸±â¿¡´Â ¹ßÀüÀ» ÇØ¿Ô´Ù. ±×·¯³ª ±× ¹ßÀüÀº ´Ù¸¥ »ê¾÷ÀÌ °Þ°í ÀÖ´Â ¹ßÀü¿¡´Â ÇÑÂü ¹ÌÄ¡Áö ¸øÇÏ°í ÀÖ´Ù. ±×·¸´Ù¸é Çö´ëÀÇ °Ç¼³ »ê¾÷ÀÌ Á÷¸éÇÏ°í ÀÖ´Â °¡Àå Å« µµÀü °úÁ¦´Â ¹«¾ùÀϱî? »ý»ê¼º°ú Ç°ÁúÀ» Çâ»ó½ÃÅ°±â À§ÇÏ¿© ¹«¾ùÀ» ÇØ¾ß Çϴ°¡? Á¤ºÎ¿Í ¼ÒºñÀÚÀÇ ¿ªÇÒÀº? ±×¸®°í ÀÌ·¯ÇÑ º¯ÈµéÀÌ °æÁ¦¿Í ¿ì¸®ÀÇ »îÀÇ ÁúÀ» ¾î¶»°Ô º¯¸ð½Ãų °ÍÀΰ¡? |
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¹Ì±¹ ÁÖ¿ä µµ½ÃÀÇ ¼èÅð |
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Äڷγª ¹ÙÀÌ·¯½º ÆÒµ¥¹ÍÀ¸·Î ÃË¹ßµÈ ¿ø°Ý ±Ù¹«ÀÇ È®´ë°¡ ¹Ì±¹ ÁÖ¿ä µµ½Ã Àα¸ÀÇ À̵¿¿¡ ¿µÇâÀ» ÁÖ°í ÀÖ´Ù. ´ëµµ½ÃÀÇ È¥ÀâÇÔ°ú ³ôÀº °ÅÁÖºñ, º¸¾È¿¡ ´ëÇÑ ºÒ½Å°ú °áÇյǾî ÀÌ·¯ÇÑ ¿¢¼Ò´õ½º´Â Á¡Á¡ ´õ °¡¼ÓÀÌ ºÙ°í ÀÖ´Ù. |
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The Patent Epidemic |
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Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ¡°name your own price¡± auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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¼ºñ½º ·Îº¿ÀÌ ·Îº¿»ê¾÷ÀÇ ÁÖ·ÂÀ» Áغñ |
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·Îº¿ÀÌ ¿ì¸® »ýÈ°ÀÇ ÀϺηΠ±í¼÷ÇÏ°Ô µé¾î¿À°Ô µÉ±î? ¿ì¸®´Â TV ¸¸È ÇÁ·Î±×·¥¿¡ ³ª¿À´Â °í¼º´É ·Îº¿À» »ý°¢ÇÏÁö¸¸ ±×°ÍÀº ¾ÆÁ÷ ¸Õ À̾߱âÀÌ´Ù. ½ÇÁ¦ Çö½Ç¿¡¼ ·Îº¿Àº ¿ì¸® »ýÈ°¿¡ ÆíÀǼº°ú À¯¿ëÇÔÀ» ÁÖ´Â ¹æÇâÀ¸·Î µîÀåÇÏ°í ÀÖ´Ù. ¾î¶² ·Îº¿µéÀÌ ³ª¿À°í ÀÖ°í, ÇöÀç ±â¼úÀº ¾îµð±îÁö ¹ßÀüÇßÀ»±î? ¹Ì·¡¿¡´Â ¾î¶² ÇüÅ·Π·Îº¿ »ê¾÷ÀÌ ¹ß´ÞÇÒ±î? |
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