|
|
¿Ü°è »ý¸íü´Â ÀÖ´Ù? ¼¼Æ¼(SETI) |
|
¸Å³â ȤÀº 2³â¸¶´Ù ÁÖ¿ä ¾ð·ÐµéÀÌ ¡°¿ìÁÖÀÇ ¿Ü°è »ý¸íü ¹ß°ßÀÌ ÀÓ¹ÚÇØ ÀÖ´Ù¡±´Â ±â»ç¸¦ ¼ûÁ×À̸ç Á¶½É½º·´°Ô ÃßÃøÇÏ´Â ¹ßÇ¥¸¦ º¸´Â °Í °°´Ù. ÃøÁ¤ÇÒ ¼ö ÀÖ´Â Áõ°Åµéµµ ¸î¸î °úÇÐÁö¿¡ ¹ßÇ¥µÇ´Âµ¥, ±×´ÙÁö ¼¼°£ÀÇ °ü½ÉÀ» ¹ÞÁö ¸øÇÑ Ã¤ ±×·¯ÇÑ °á·ÐÀÌ Æ²·ÈÀ½µµ ¹Ýº¹µÇ°í ÀÖ´Ù. ¿Ü°è »ý¸íü°¡ ±×Åä·Ï ¸¹Àº »ç¶÷µéÀ» ÀÚ±ØÇÏ´Â ÀÌÀ¯°¡ ¹«¾ùÀϱî? °¡Àå ¿ø½ÃÀûÀÎ ÇüÅÂÀÇ ¿Ü°èÀÎÀ» Á¶¿ìÇÒ °¡´É¼º¿¡ ´ëÇØ °´°üÀûÀÎ »ç½ÇÀº ¿ì¸®¿¡°Ô ¹«¾ùÀ» ¾Ë·ÁÁִ°¡? ÀÌ·¸µí ³í¶õÀÌ ¸¹Àº ºÐ¾ß¿¡ °üÇØ Ç㱸¿Í »ç½ÇÀ» ±¸ºÐÇغ¸ÀÚ.
|
|
|
|
Corporate Social Res |
|
It¡¯s hard to argue with an idea that sounds as positive as ¡°corporate social responsibility.¡± After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
|
|
|
Àηù ½Ä´ÜÀÇ ³î¶ó¿î º¯È – |
|
¼¼°èÈ¿Í ´õºÒ¾î Àü ¼¼°è »ýÈ°¼öÁØÀÇ ±Þ°ÝÇÑ Çâ»óÀº ÀηùÀÇ ½Ä´ÜÀ» ³î¶ó¿ï Á¤µµ·Î ºü¸£°Ô º¯È½ÃÅ°°í ÀÖ´Ù. ÀÌ·Î ÀÎÇØ Àü ¼¼°è°¡ ÀûÀýÇÑ °¡°Ý¿¡ À½½ÄÀ» Á¢ÇÒ ¼ö ÀÖ°Ô µÇ¾úÀ¸¸ç, dz¿ä·Î¿òÀÌ Áõ°¡ÇÏ°í °ø±ÞÀÌ Áõ°¡ÇÏ¸é¼ ÀÌ Çö»óÀº °¡¼Ó鵃 Àü¸ÁÀÌ´Ù. ±×·¸´Ù¸é ¾ÕÀ¸·Î 10³â µÚ Àηù½Ä´Ü¿¡´Â ¾î¶² º¯È°¡ ÀϾ °ÍÀΰ¡? |
|
|
|
¸ð±âÁö µðÆúÆ®ÀÇ ¹ßÀü |
|
¸ð°Ç ½ºÅĸ®(Morgan Stanley)°¡ ÃÖ±Ù ¹ßÇ¥ÇÑ ¿¬±¸¿¡ µû¸£¸é, ÁÖÅà ´ãº¸´ëÃâ 乫ºÒÀÌÇà Áß ´ë·« 12% Á¤µµ°¡ ¼ÒÀ§ ¸»ÇÏ´Â "Àü·«Àû µðÆúÆ®(strategic defaults)"ÀÌ´Ù. Àü·«Àû µðÆúÆ®¶õ ÇöÀç Áý°ªÀÌ ´ëÃ⠱ݾ׺¸´Ù ³·±â ¶§¹®¿¡ 乫ÀÚ°¡ À¶ÀÚ±Ý »óȯÀ» Áß´ÜÇϱâ·Î °áÁ¤ÇÏ´Â °ÍÀÌ´Ù.
|
|
|
|
Think Twice |
|
ÀúÀÚ | Michael J. Mauboussin |
ÃâÆÇ»ç | Harvard Business Press |
|