|
 |
Meaning and Values A |
|
| Until the middle of the 20th century, money was the primary motivator for a substantial majority of employees, worldwide. Employers did not demonstrate that they really wanted anything more than do-what-you-are-told-labor in return for money paid in wages and salaries. And workers were satisfied to do the work and then periodically demand more money. |
|
|
 |
I Spy |
|
| Today, the basis of competitive advantage has changed. The dominant company in any industry is not necessarily the one with the greatest capital, the most efficient factories, or the best access to raw materials. Instead, winning companies are those with the richest knowledge ?knowledge about their customers, potential customers, suppliers, technologies, and competitors. |
|
|
 |
Hey What"s That |
|
| It��셲 not the ��쐅iant sucking sound��� that Ross Perot predicted would signal the drain of millions of American jobs to Third World countries. It��셲 true that many U.S. workers in manufacturing industries have seen their jobs vanish, and that the U.S. workforce has been declining for more than three years. But the problem isn��셳 foreign competition with cheaper labor. |
|
|
 |
Tracking the Experts |
|
| Regardless of whether we��셱e talking about open or closed innovation, building open source or proprietary systems, or discussing operating under a product-centered business model, a customer-centered model, or a co-creation model, companies can��셳 effectively compete unless they can locate and organize the available expertise. But, expertise can be surprisingly difficult to find, even in businesses that have spent millions to attract and retain world-class experts. The problem isn��셳 that the company doesn��셳 have the expertise; it��셲 that no one knows who has it or how to find it. |
|
|
 |
Co-Creation |
|
| Open innovation is not limited to using ideas from competitors and other industries. It can go as far as involving the customer in the creation of the product. In fact, some of the world��셲 top thinkers in the fields of strategy and innovation believe this trend could represent the next big wave in business. |
|
|
[1163]권 
