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The Media Transforma |
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| To understand where we��셱e going, it helps to understand where we��셶e been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
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留덉씠�겕濡쒖냼�봽�듃��� 援ш���쓽 湲고썑蹂��솕 �뵲�씪 |
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| 湲고썑蹂��솕�뒗 �깂�냼諛곗텧�뿉 愿��븳 �궗�븞�쑝濡� �뼱�뼸寃� 蹂대㈃ 援대슍 �궛�뾽�쓽 �냼愿��씪 寃� 媛숇떎. �븯吏�留� 理쒓렐 留덉씠�겕濡쒖냼�봽�듃��� 援ш���씠 �삩�씪�씤�쓣 湲곕컲�쑝濡� 湲고썑蹂��솕��� �솚寃쏀뙆愿댁뿉 ����븳 ���泥� 諛⑹븞�쓣 援ъ껜�솕�븯怨� �엳�떎. 洹몃뱾�씠 �젣怨듯븯�뒗 �깉濡쒖슫 �뼱�뵆由ъ���씠�뀡�씠 �솚寃� 臾몄젣瑜� 吏묒쨷 議곕챸�븳 寃껋씠�떎.<br> |
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Tracking the Experts |
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| Regardless of whether we��셱e talking about open or closed innovation, building open source or proprietary systems, or discussing operating under a product-centered business model, a customer-centered model, or a co-creation model, companies can��셳 effectively compete unless they can locate and organize the available expertise. But, expertise can be surprisingly difficult to find, even in businesses that have spent millions to attract and retain world-class experts. The problem isn��셳 that the company doesn��셳 have the expertise; it��셲 that no one knows who has it or how to find it. |
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The Buzzword of the |
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| Businesspeople everywhere are increasingly realizing that innovation is the key to continued success. Financial restructuring has run its course. Applying ��쐌e too��� information technology to conventional problems is a requirement merely to stay in the game. Operational excellence, while always important, is now delivering ever-diminishing returns as we address smaller and smaller opportunities. |
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�씠�떇 �옣湲� 遺�議�, �뼱�뼸寃� �빐寃고븷 寃껋씤 |
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| �쟾 �꽭怨꾩쟻�쑝濡� �닔諛깅쭔 紐낆씠 �옣湲� �씠�떇�쓣 湲곕떎由щʼn �븯猷⑦븯猷� �깮紐낆쓣 �씠�뼱媛�怨� �엳�떎. �떖�옣, �떊�옣, 媛�, �룓, 痍뚯옣 �벑 二쇱슂 �옣湲곕뱾�쓽 怨듦툒��� �뿬�쟾�엳 �닔�슂瑜� �뵲�씪媛�吏� 紐삵븳�떎. 誘멸뎅�뿉�꽌�뒗 留ㅼ씪 �룊洹� 17紐낆씠 �옣湲� 遺�議깆쑝濡� �씤�빐 紐⑹닲�쓣 �엪怨� �엳�쑝硫�, �쑀�읇怨� �븘�떆�븘 二쇱슂 援�媛��뱾�룄 鍮꾩듂�븳 �긽�솴�씠�떎. |
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[108]권 
