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Breaking Through: Co |
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| 저자 | Sally Susman |
| 출판사 | Harvard Business Review Press |
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吏��냽媛��뒫�븳 �꽭�긽�쓣 �쐞�븳 �뜲�씠�꽣 �씠�빞湲� |
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| 저자 | 諛뺤삦洹� |
| 출판사 | �씠�긽遺곸뒪 |
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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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Video Gaming Becomes |
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| The market for home video games is only 30 years old. It began in 1975, when Atari released a home version of Pong. Global industry sales of home video games totaled $28 billion in 2002, the last year for which reliable worldwide industry figures are available. In the same year, U.S. sales of computer and video game hardware and software exceeded $11 billion and probably surpassed $13 billion in 2003. |
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This is Not Your Fat |
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| For the past three years, the living room has been the center of the digital gold rush. Consumers have fueled the rush as they upgraded to large-screen TVs, audio systems that promise Dolby ��쐓urround sound,��� and DVD players that deliver super-crisp images. |
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