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Location-Based Techn |
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When General Motors introduced OnStar in some of its Cadillac models in 1996, it was pioneering an industry known as location-based services ?or LBS. Because of the existence of global positioning satellites that can triangulate the position of a GPS transmitter anywhere in the world, GM had the idea that roadside assistance and other services could be delivered to drivers in their cars on a subscription basis. |
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Boomers Continue to |
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The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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A New Internet Boom |
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Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google. |
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School Vouchers Will |
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In a country that insists on market-driven free enterprise solutions in virtually every aspect of life, it¡¯s ironic that we continue to allow our schools to operate as state-run monopolies. But an increasing number of Americans are beginning to recognize this irony and want to do something about it. |
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School Vouchers Will |
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In a country that insists on market-driven free enterprise solutions in virtually every aspect of life, it¡¯s ironic that we continue to allow our schools to operate as state-run monopolies. But an increasing number of Americans are beginning to recognize this irony and want to do something about it. |
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